10 Simple Facebook Post Ideas to Drive Engagement on Your Business Page

Facebook pages aren’t just there to act like a business directory. They’re also places to share content for your followers to see and engage with.

However, when you’re looking at your new page and seeing white space staring back at you, it’s hard to know what exactly to share. Well, to get you started, we compiled a list of 10 content ideas that drive engagement:

1. Stories:

Who doesn’t love reading a good story? When you share information the form of a story, people tend to remember it better. That’s why humans created narratives like Aesop’s Fables that tie an important lesson into an interesting anecdote.

The same works for your brand. How did you start your business? What mistakes did you make, and how did you overcome them? Not only are stories way more interesting than boring promotional content, they also make your brand feel more authentic.

2. Sneak Peeks:

Getting ready to launch a new product? Why not share a teaser with your fans? Keep it mysterious, and encourage your followers to stay tuned for more details. Obviously, you should only do this if you have a plan in place for releasing your product. You don’t want to have to go back and admit that your new product is going to take a bit longer than expected to perfect.

3. Blog Content

Having trouble getting eyes on your blogs? Try promoting them on your Facebook page. Long-form content helps you establish your expertise in your industry, so it’s a good idea to get that content in front of as many potential customers as possible. Make sure to add some sort of commentary to accompany your article. Try asking questions to generate in-depth responses from your followers.

4. Contests:

Provide some incentive for people to engage with your page. Offer the chance to win a prize by commenting, taking a photo with your products, or submitting a testimonial.

Wishpond, and ShortStack are both good options to host your contests, and they act as lead generation tool by allowing you to collect email addresses.

5. Follower Spotlights:

Take those photos and testimonials you received from running your content, and post them in a series of follower spotlights.

6. Quote Cards:

Quote cards are simply images with text layered on top. Images are more likely to be liked and shared, so quote cards are a good way to make short snippets of content more appealing. Quotes can either be from your original content, or they can come from an external source. Just make sure to give credit where credit is due!

Use an online software like Canva or Stencil to easily create your designs.

7. Requests for Input:

Maybe you want to know what updated product features are the most important to your customers. Maybe you’re fishing for new blog ideas. Facebook can help you crowdsource your ideas.

8. Polls:

Creating a poll is an easy way to get a quick response from your audience. If you want a simple tally of opinions, a poll is the best tool for the job. You can find the poll creation tool by expanding the post option menu and selecting poll.

9. Behind-the-Scenes Content:

Let people see the real people behind the brand. Snap some pictures of the employees prepping for an event, or just share something funny that happened at work one day. Personal content builds trust because it helps you seem more authentic and relatable.

10. Live Videos:

Live videos are another option for sharing personal content with your followers. People can comment on live videos in real-time, which lets you interact with users as you go! According to Facebook’s data, live videos garner an average of around 6x as many interactions as normal videos.

Showcase product demos, events, and behind-the-scenes content with live videos.


Focus primarily on creating posts that genuinely add value to your followers' lives. #MichaelsWilder #socialmediamarketing Click To Tweet

Remember quality is always more important than quantity, so focus primarily on creating Facebook posts that are interesting and genuinely add value to your followers’ lives. It’s better to post good content a couple times a week than bad content every day.

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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