3 Ways to Get Visitors to “Fall” in Love with Your Website
1. Website Visitors Fall for Responsiveness
Like a refreshing fall breeze, it’s easy to fall in love with a website that is responsive to its visitors. When you go from desktop to cell with a website if the code doesn’t respond to the smaller screen size, many of your visitors are not going to deal with the tiny print and the endless scrolling. You might be surprised (or maybe not) that many websites we see are still not optimized for mobile. If your website is a mess on mobile, we can promise you are already losing out on a lot of opportunities, especially considering that over 60% of website visitors are coming from mobile. With most website hosts, it’s an easy update to add in a mobile version of your site, so adding this feature is a breeze. See what we did there?
2. Parallax is Where It’s at
Parallax, if you’re not already familiar, is the screen design in which the background of the site scrolls at a slower pace than the foreground, creating a feeling of a more 3-dimensional experience. This is something we first started seeing back in 2011 and has become the PSL (that’s pumpkin spiced latte for the uninitiated) of the website world. It’s a bit basic, but it’s also a guilty pleasure most of us want. Parallax is one of those things website visitors don’t realize they love until it’s missing. It’s one of the things that makes your brand look professional and modern.
3. Fall in Love Here
Like the spectrum of fall leaf colors, marketing opportunities for your website are a dime a dozen, but you still have to sift through your options to figure out exactly which ones will work for your brand. The main places you should be promoting your site are social media, email, and text or messaging platforms. Don’t forget that some of the more obscure social platforms have a bigger return on investment with underpriced attention.
Quora, for example, is our current social crush with its ability to easily become an influencer in a very transparent way. Email is a staple we all know needs to be a part of your website marketing strategy. But one surprising way to get more website visitors is to promote your site via messaging. Texting is the new email and messenger bots are making it easier than ever to send out promotions in the one place your customers are always looking: their messages.
And One Rotten Apple…
We couldn’t bring you all the goods without sharing at least one thing to avoid. While pop-ups are a great way to keep your website visitors engaged, if you don’t have cookies attached to them you’re throwing a rotten apple into this apple pie. (Okay enough with the fall metaphors we promise!) But seriously, if your website visitors tell you that your pop-up is not applicable to them and it comes back later during their visit, what are the chances they’re NOT annoyed?
Put a Bow on It
If your website could use a little love but you’re not sure how to take it from here, don’t worry. We’ve got you on this one. Our experts build websites for a living (literally), so you’re in good hands. See what a bit of Wilder Thinking can bring to the table.