5 LinkedIn Post Ideas that People Will Actually Read
Consistently providing updates to your LinkedIn company page is essential if you want to grow your following and boost engagement, but what kind of content should you post?
The content that you post to Instagram or Facebook might not perform as well on LinkedIn (and vice versa). Facebook and Instagram are ideal homes for “fun” content, but LinkedIn is the place you go to establish your authority and position yourself as a leading voice in your industry. Content posted to LinkedIn should be professionally-focused, show your industry expertise, and give users an idea of your company culture.
5 LinkedIn Post Ideas to Boost Engagement
- Tips and Tools of the Trade: Have some knowledge you want to share? Do it with a LinkedIn update. You want people to have a reason to follow your company page, and providing value through inclusive industry tips and tricks is one way to keep people engaged. If you already maintain a blog, you don’t even need to come up with new ideas. Just repurpose information, and watch as your old content comes alive again.
- Employee Spotlights: Highlight a new person every week with an employee spotlight series. Tell your followers what he or she does within your organization and what makes them an essential part of the team. Employee spotlights help to boost morale and show potential customers the cool people behind your products.
- Customer Testimonials: You may already post positive reviews to your website, but have you considered showcasing them on LinkedIn? Positive customer testimonials provide social proof of your skills and make others more likely to want to work with you.
- Articles: Post a mix of original articles and content from others in your industry. To boost engagement, make sure to ask questions or invite your followers to give their opinion. Sparking a discussion prevents people from just scrolling on by.
- Company Updates: And, of course, use updates to keep people informed regarding events, promotions, and new developments at your business.
You can even create a structured schedule for your content and organize your posts into series. For example, you could make every Saturday into “Spotlight Saturday” and share your employee spotlights exclusively on this day each week. To create cohesion between each update in a series, use consistent language, branding, and images.
Make sure to check your analytics periodically to see how your content is performing, and double down on the type of updates that drive engagement!