5 Tips for Marketing Your Business on Pinterest

Here’s the question that matters when you’re marketing a product on Pinterest: “How do you translate inspiration into action?” #MichaelsWilder Click To Tweet

Pinterest is the place for inspiration—from creative styling ideas to tips on what exactly you’re supposed to do with tofu. But here’s the question that matters when you’re marketing a product on Pinterest: “How do you translate inspiration into action?” In other words, what can you do to boost engagement and increase conversions from your pins?

Well, you can start off with these 5 simple tips to maximize the effectiveness of your Pinterest marketing efforts:

1. Prominently feature your brand.

Let’s start from the beginning. When you set up your account, you’ll be able to choose a username. Make sure this title is consistent with the names you use on your other social media accounts. Obviously, this name should also prominently feature your business name.

Use the “About” section of your Pinterest profile to provide additional information on just what makes your business special. Just make sure to add your website URL here to help people easily navigate to your site, and don’t forget to connect your Pinterest account to Facebook and Twitter as well.


2. Pin frequently.

The best pinners engage with the platform very often, averaging up to 30 pins per day!

Now, that may seem like a bit much, especially if you’re juggling other responsibilities like running your business. A more realistic goal is somewhere in the range of 5-20 pins per day, which is still enough to keep your followers engaged.

Keep in mind that you don’t want to just dump a bunch of pins on your followers all at once, but you also don’t have time to scroll through Pinterest every waking hour. So, here’s a little insider tip to help you post steadily throughout the day: You can plan ahead by creating a secret board to save a lot of pins at once then just move them over to your public board throughout the day.


3. Diversify your content.

Use Pinterest to not only showcase your products but also to inspire. So, think of Pinterest like collage. You can include quotes, tutorials, pictures from behind-the-scenes, infographics, videos, and, of course, product photos.

Mix it up with original pins and pins from related sites. Just make sure to get your external content from a variety of sources, not just the same 2-5 websites!


4. Engage with the larger community.

Comments, re-pins, and likes, oh my!

Pinterest makes it easy to get social with an array of engagement features. Any time you interact with another user, they’ll get a notification sent to their inbox. Try them all, and watch your follower list grow:

  • Tags: Use “@username” in your descriptions to bring another user into the conversation.
  • Comments: Start a conversation by commenting on other users’ pins.
  • Likes: Like other user’s pins, and let them know you appreciate their content.
  • Re-Pins: Pin another user’s content to your own board as a way to not only engage with other users but also provide fresh content to your own followers.

Young adults using smartphones in a circle social media and connection concept


5. Write interesting descriptions.

Sure, Pinterest is mainly about pictures, but you also want to make sure your descriptions are pulling their weight to make people want to click through to your website.

Include your brand name, and let people know what they’ll get by visiting your site. Don’t forget to slip in some keywords to optimize your pin for search. And, above all, make it interesting! Include a tip or tell a story that relates to the image shown. When a user re-pins your content to their own board, they have the option to edit the description, but good, detailed descriptions are less likely to be deleted.

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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