5 Reasons Why We Love Google Data Studio

Who doesn’t love trawling through spreadsheets? All those hours sifting through reports, digging out the highlights, and translating it all into something your team members or clients can understand—doesn’t that sound like a blast?

Okay, for real, unless you’re a data science nerd (and no shame if you are), you’ve probably spent a good chunk of your professional life wishing for an easier way to collect, synthesize, and present your advertising data.

Well, allow us to introduce you to Google Data Studio.

You could call Data Studio a bit of a game-changer. #MichaelsWilder #Google #marketinganalytics Click To Tweet

Google Data Studio is a fantastic business analysis tool that transforms your data into customizable dashboards and reports and makes it easy to tell a visual story through the metrics you collect from your various advertising channels.

Plus, unlike Google Analytics, the platform does not have a steep learning curve. Although it can tackle some pretty complex data, you can get up to speed and start cranking out high-quality reports in no time. If you can master Google Docs, you can master Google Data Studio. (And did we mention that the price is right?)

Here are just 5 of the reasons why you need Google Data Studio for your agency, business, or brand:

1. It’s Free to Use.

Most free tools are worth exactly what you pay for them, but Google Data Studio is one of the rare exceptions. It costs nothing to use, and if your business isn’t using any analytics, this is a great place to start. Heck, most businesses could even replace their existing expensive portals and platforms without missing a beat.

2. It’s Ridiculously Easy to Use.

This applies to both agencies and clients.

You don’t have to be a graphic design pro to make data look stylish in Google Data Studio. The platform is straightforward and intuitive, and it takes no time at all to get the hang of the basics. While there are a number of pre-made templates that you can use to automatically generate an appealing dashboard to showcase your data, you can also customize it with drag and drop elements, including graphs, charts, filters, and styling.

Data Studio is also client friendly. When you’re implementing a multi-channel strategy, the sheer amount of data can be overwhelming. However, Data Studio’s visual reporting style is easy to read and understand, giving clients a clear overview of their goals and investments.

3. It’s a Huge Time-Saver.

Data Studio automatically updates its reports with real-time data, meaning that once you build your template, you can step away and let it do its thing. Plus, no more sending out multiple reports to clients or managers because reports can be easily updated for different date ranges, data sources, and values.

Also, as a time-saving bonus, agencies can easily create and save templates that can be used across multiple clients simply by changing the data source.

4. It Supports Powerful Data Connections.

The true power of Google Data Studio lies in its ability to pull from multiple data sources and combine it all into one easy-to-use dashboard.

Not only does Data Studio support integrations across other Google services (like Analytics, AdWords, YouTube, Search Console, Sheets, and BigQuery), it also allows users to plug in data sources from 150 other partner connectors (including Facebook Ads and Insights, Twitter, Instagram, LinkedIn, SEMrush, HubSpot, eBay, Amazon Seller, and many more). With Data Studio, multiple sources of data come together into one easy-to-understand, actionable report.

5. It Makes Collaboration and Sharing Easier Than Ever.

Sharing dashboards with managers, co-workers, or clients is as easy as sending a link. As with other Google products like Docs, you can grant permissions to your team to allow other members to view and contribute or limit other users (like clients) to view-only mode, which still allows users to manipulate their view with filters and date pickers to narrow their focus on key information.

For clients and contributors who are less “techie” Google Data Studio allows you to easily save and share the dashboard as a PDF (with the option to add company branding, of course).


Basically, you could call Data Studio a bit of a game-changer. Combining powerful data connections with simple reporting, it makes data accessible to businesses, no matter how small. While Data Studio is certainly a must-have for marketing professionals, it’s also approachable enough for DIYers to take advantage of its advanced reporting capabilities.

Myles Bergh Administrator
Vice President of Client Strategy Michaels Wilder
Myles isn’t a strategist, he’s more like a psychic. Where’s advertising heading? Ask Myles. What’s the next big thing in technology? Ask Myles. What’s the best way to connect with consumers? You get the idea. Myles is always thinking about what’s next, how it will impact his clients, and what’s coming down the road. His thinking isn’t just a step ahead, it’s “Myles” ahead. (We couldn’t resist.)
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Myles Bergh Administrator
Vice President of Client Strategy Michaels Wilder
Myles isn’t a strategist, he’s more like a psychic. Where’s advertising heading? Ask Myles. What’s the next big thing in technology? Ask Myles. What’s the best way to connect with consumers? You get the idea. Myles is always thinking about what’s next, how it will impact his clients, and what’s coming down the road. His thinking isn’t just a step ahead, it’s “Myles” ahead. (We couldn’t resist.)
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