A Quick Guide to Crafting the Perfect Google My Business Description

Your Google My Business (GMB) description is your chance to pitch your business to prospective customers. You have 750 characters convince people to step through the doors to your business. So, what do you say?

Often, a Google My Business description is your first chance to make an impression on potential customers, so make it a good one! #MichaelsWilder #localsearch  Click To Tweet

The best approach to writing your description is simply to talk about talk about all the things that make your business special. You shouldn’t just tell us about the services and products that you offer (although you should touch on that). You should also grab our attention by talking about the mission, personality, and/or history of your business. Let people know what it’s like to visit your business before they even step foot in the door.

You can be creative with your description, but there are some things to keep in mind before you start writing. Luckily, we’ve jotted down a list of dos and don’ts that will prevent you from running afoul of Google’s rules and set you up for local search success:

Do:

  1. Add what makes your business stand out from your competitors. Maybe your bakery makes the best bagels in town, or maybe your salon is always ahead of the curve when it comes to new styles and services. Whatever makes you stand out from the crowd, that’s what belongs in your description.
  2. Describe your products and services, especially when it isn’t clear exactly what you do from your business name.
  3. Focus on content that is relevant and useful to your customers to understand your business, and be honest with any information you choose to include. Google does not allow embellished or false information, so make sure to represent your business accurately.

Don’t:

  1. Focus on SEO optimization. The best way to optimize your description is by not focusing on optimization. The ranking algorithm is not influenced by keywords in the description, so keyword stuffing is pointless. Instead, just focus on grabbing your searchers’ attention with an interesting and informative description.
  2. SHOUT! And by shout, we mean write in all caps. There have been some instances where listings have been removed for “shouting” because it’s seen as rude.
  3. Offer special promotions, prices, and offer sale (e.g. “Everything on sale,” “50%,” or “Best bagels in town for $5!”). Google forbids businesses from using the description space to offer promotions, so stick to an evergreen description that will always be relevant to your potential customers.
  4. Display links. No links of any type are allowed.

Keep these points in mind when you’re telling us the story of your business. Often, a GMB description is your first chance to make an impression on potential customers, so make it a good one! 

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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