Bad advertising – There’s No Excuse!

There’s no excuse for bad advertising. But there sure is a lot of it out there. It’s seemingly everywhere. Nonsensical, ineffective, poorly executed advertising polluting the internet, print and [...]

Digital Audit: What it looks like

Digital Audit: What it looks like We recently shared why it’s important to have a digital audit that doesn’t pull any punches. Now we’re sharing what a proper digital audit actually involves. [...]

Storytelling | Branding

Telling Your Company’s Story to Capture Your Audience’s Attention Storytelling as an activity is as old as humankind itself. Oral traditions reveal to researchers that the urge to create a story [...]