Businesses come and go, but
strong leaders build brands that last forever.
You can’t build a solid brand
on shaky ground.
Brand building is anchored in the questions: “Who am I talking to?” and “How do I want them to interact with my brand?” If you don’t identify your audience first and how they want to be spoken to, you can’t position your brand for effective engagement. This leads to creative that’s all over the board and your brand will never mean anything to anyone. Now you’re stranded on the launch pad. Say you’ve identified your audience… it’s not over though. You’ve got to be vigilant about what your brand says every day. Consistency and evolution are key. Developing an over-arching brand strategy is crucial to the launch, maintenance, and growth of your company’s brand.
Brand Building Case Studies
Reliant Health Partners
This young company that was once drowning in an industry of “me-too” messaging has emerged not just ready to compete, but more than ready to stand out and win against all comers.
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H2 Strategies Consulting Group
We’ve become a valued strategic partner to H2 Strategies. That in itself is one of our proudest achievements as an agency. Some of the absolute top people in their respective areas of expertise now turn to us for marketing and advertising support. They know that we’ll do whatever it takes to deliver whatever they need whenever they need it. (The new consultancy is doing fantastic by the way.)
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Tenant Property Protection
We reinvented everything about TPP – the logo, website, marketing message, marketing materials, we even helped create a mascot for the company. Everything was driven by a strategy that was designed to drive the insurance industry bonkers. We rolled our advertising out at the largest tradeshow in the self-storage industry and TPP was the star of the show. Over 50 leads were gathered from that one show alone and we’re just getting started.
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