Sillow

They nailed the creative. We’re in an industry where brand is everything and the people at Michaels Wilder get us. We’re a bit irreverent and we want to expose the mattress industry. Michaels Wilder took our thinking to a whole new level. The creative is hilarious and it really sets us apart from the me-too brands.

When we started to work with online mattress retailer Sillow, the company didn’t actually exist. It was an idea. They didn’t even have a name let alone a brand.

We became a true partner and talked, developed, created, argued, and worked through every aspect of launching the business – from name to logo to strategy to creative. We used our competitors’ inherent (great word) realities against them and took advantage of an opportunity they had overlooked. Bad news for them…great news for us.