The Name Game

The Name Game is tougher than you think… What’s in a name? To begin with, hundreds of hours of thinking and hundreds of headaches. There’s no way to be nice about this, the Name Game is [...]

The Discounting of America

The Discounting of America – Discounts, discounts and more discounts! Sales, sales and more sales! American consumers are now all about getting the lowest prices and the cheapest products. [...]

Failure by Committee?

Buying decisions are becoming a failure by committee… I just finished reading a book co-authored by four writers titled ‘A Challenger Customer’. Our CEO gave copies to the sales. marketing [...]

Merry Christmas and Happy New Year to You! And Happy Anniversary to Us!

I hope this article finds you doing well this Christmas. Personally, I love the holidays! The lights, the food, the friendship, the presents…I just can’t get enough of this time of year. But this [...]

Harryisms: Mobile is rewriting the rules of retail.

The rules of retail are being rewritten…and it’s not the retailers who are doing the writing. You can look at forecasts, or statistics, or surveys, or any other research you can get your hands on [...]

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