Didn’t Get What You Asked For? Here’s the Best Gift You Can Give Your Business This Year
Another Christmas day has come and gone. The stockings are gone from the fireplace. Leftovers are packed away in the fridge. Santa has delivered all his presents.
But did you get what you asked for this year?
While a new pair of socks or replacement headphones are always appreciated, there’s what we all really want is for our businesses to be successful. Unfortunately, the key to success isn’t something you’ll find under the tree on Christmas morning. It’s something much more difficult to obtain.
It’s the gift of strategic planning.
This year, give yourself what you really want, and invest your time and resources into positioning your business for success.
Implement Repeatable, Scalable Processes
“Business as usual” may sound boring, but it’s what we should be striving for—at least in our day-to-day routine.
Most small businesses have very few scalable, documented processes, and that lack of planning can have a huge negative impact on their bottom line. Scalable and repeatable processes are key to staying nimble and adjusting quickly to unexpected changes. It’s essential to have a written document that can serve as a reference for employees, contractors, clients, and others who interact with your business to understand and follow your approach. That’s why you need to create and document your processes—the small, repeatable procedures that help take the decision-making out of your everyday workflow.
Building the foundation for scalability will help you avoid a lot of headaches in the future. If your workflow is filled with repetitious or monotonous tasks, your goal should be to create robust automated systems that allow you to complete your objectives as efficiently as possible.
As your business grows and matures, you’ll need to find a way to take your processes and make them work even under the increased pressure. One way to do that is to implement technological solutions to streamline and automate your workflow.
Utilize Robust Automation and Organizational Tools
As a small business owner, the day-to-day work of running a business can be overwhelming. Oftentimes, it’s just easier to slap together a cluster of tools that just “get the job done” to keep your head above water.
The problem, however, is that this maze of systems ends up being time-intensive, expensive, and confusing to operate. Conflicting process automations end up just making the work more difficult and make you less likely to actually use the tools you’re paying for.
But that doesn’t need to be the case.
The best processes are the ones where the workflow is virtually seamless. You don’t have to think too hard about what to do next. Each step just leads naturally into the other through a series of smooth integrations. That’s where process automation tools like Zapier can really come in handy. Instead of wasting hours on data entry and simply moving information from one web app to another, you can do it all automatically. Use specialized software to help you tackle everything from marketing to schedule management. Then connect it all using general process automation software.
Find Ways to Innovate on Ineffective Methods
Familiarity is comforting. That’s why we all fall into the trap of doing things “the way they’ve always been done.”
This is one of the most common mistakes for small business owners to make. If it’s working well enough as it is, why fix it, right?
When you don’t take the time to strategically plan out your processes, they’re far more susceptible to inefficiency. You and your employees can become more prone to making mistakes and wasting valuable time. Take time to talk to the key players in your business, and they’ll likely tell you exactly where the process is failing them. Maybe it’s an unnecessary step that makes their process less nimble than it needs to be. Maybe it’s a waiting period that slows down production. Whatever it is, it’s worth the effort to meet with your team and brainstorm ways to make your business run more efficiently.
Consider ways to update your processes using new software, technologies, outsourcing, or any number of other solutions that could save you time and allow your business to grow.
The Gift of Strategic Planning
The best thing you can give yourself this holiday season is a focused strategic planning session that critically examines your goals and processes to maximize your business’s efficiency.
As business winds down for the year, it’s a great time to look back and reflect on your accomplishments and make goals for the future. Take a hard look at where you’ve come and where you’re going.
Or let us help.
We work with our clients to understand their vision and develop marketing strategies that work efficiently and effectively to not just meet, if not exceed, those goals. With us, you don’t just get another agency. You get a partner.
We’re just as invested in your success as you are, and while you focus on today, we work to position your business for the future.