How to Write a Twitter Bio That People Will Actually Read
In your Twitter bio, you have 160 characters to tell the world who you are, what makes you unique in a way that pulls people in and makes them want to know more. No pressure, right? #MichaelsWilder Click To Tweet
Let’s be honest, Twitter bios aren’t usually all that interesting to read. They’re mostly filled with buzzwords or generic descriptions. (I don’t know about you, but I’m pretty sick of all the “Vegan|Explorer|Businesswoman”- or “Adventurer|Food-Lover|Entrepreneur”-type bios.) Fortunately, in a sea of boring Twitter bios, you have a real chance to stand out.
You have 160 characters to tell the world who you are, what makes you unique in a way that pulls people in and makes them want to know more.
No pressure, right?
Don’t panic. Crafting the perfect bio just takes a little creativity and dedication to creating something special. Sure, you could just go with the crowd and go with the standard “Noun|Noun|Noun” format, but why would you want to?
5 Tips to Crafting the Ultimate Twitter Biography
1. How You Say Something is Just as Important as What You Say
It’s not just about who you say you are. It’s about how you say it. You should convey your brand personality through your choice of words.
This is what we’re talking about when we say we’re tired of seeing the same overused format on every Twitter bio. Also, while we’re on the subject of overworked tropes, steer clear of tired clichés. Erase the words “ninja,” “guru,” “enthusiast,” and “geek” from your Twitter vocabulary. They’ve vague. They’re a little cheesy. And, they’ve been done to death. You can do better.
2. Balance Professional and Personal
Social media gives you the opportunity to connect on a more personal level with your fans. You want your brand to feel authentic and relatable, so feel free to use this space to give your followers a behind-the-scenes peek into the human side of your business.
Popchips’ Twitter bio, which reads, “the official #popchips twitter. eating and tweeting like it’s our job (which it is),” is great example of a perfect balance of personal and professional.
3. Add Social Proof
Social proof refers to the phenomenon wherein people look to the actions or preferences of others to determine the correct response. That’s why people tend to buy products that were recommended by friends, experts, and even celebrities.
If you have any significant accolades or achievements, it could be beneficial to include them in your Twitter bio. Are you the “Most Trusted Dentist” in your region? Or maybe your bakery holds the honor of “Best Cupcakes” in a recent review.
Don’t be shy! Now’s your time to show off a little.
4. Inject Some Humor
Twitter is like the class clown of social media platforms. It’s a platform built on humor, with many big-name brands like Wendy’s and Netflix leaning into their inner comedians to capture Twitter’s attention.
Now, with that being said, if humor’s not your thing, don’t force it. It’s okay to show off your personality in other ways. Just know that your bio works best when you don’t take yourself too seriously.
5. Don’t Forget to Tell People What You Do
Twitter is a great place to connect with others in your niche, but first, they need to be able to find you. Think of what your audience is searching for, and tailor your keywords accordingly.
Also, if your business has a branded hashtag (which is always a good idea!), make it easy for users to follow any content related to your brand by adding that hashtag to your bio.
And, if all else fails, don’t forget that the edit button is there for a reason. You don’t need to get it right the first time. There’s always the option to change it up and try something new.