Kapps Green Lawn

CREATIVE / DIGITAL MARKETING / WEB + MOBILE

Our challenge

Their website wasn’t as responsive as it needed to be. It wasn’t responsive in terms of how it appeared on different devices – and it wasn’t responsive in terms of converting visitors into customers either. Our team worked closely with the Kapp’s team to identify key messages and to develop a design that truly captured the culture of this 50-year old family-owned business. We literally became an extension of Kapp’s Green Lawn so much so that we’re still getting grass stains out of our clothes.

"Testing advertising is one of the biggest advantages of digital marketing. We can literally see results in near real-time. For Kapp’s, if one ad was delivering greater impact, that’s the ad that kept running. It maximizes dollars in a real-world, real results setting."
John Doe
Designer

Our strategy

This really is a true partnership. They shared their expertise of the business. We shared our expertise of how best to communicate in a digital world. They made suggestions. We made suggestions. They gave us ideas…well you know where this is going. It was absolute collaboration. What started as a site redesign quickly became a bigger initiative that eventually included a referral program and a digital advertising campaign designed to drive traffic to the website.

Our strategy

This really is a true partnership. They shared their expertise of the business. We shared our expertise of how best to communicate in a digital world. They made suggestions. We made suggestions. They gave us ideas…well you know where this is going. It was absolute collaboration. What started as a site redesign quickly became a bigger initiative that eventually included a referral program and a digital advertising campaign designed to drive traffic to the website.

Work with us.