LinkedIn Networking Goes Offline with the Launch of Events
Facebook Events, but make it professional—That’s the concept behind LinkedIn’s latest feature. LinkedIn Events will allow users to build upon their professional relationships by creating and joining real-world events. With this newest addition to its lineup of features, LinkedIn joins the roster of social networks (including Google Shoelace and Facebook Local) using their online platforms to facilitate offline meetups.
How it Works
LinkedIn events functions very similarly to Facebook Events (which means there will be no learning curve for any of your less “techie” colleagues).
Public events can be shared by both organizers and attendees, but for private events, organizers will need to give permission for attendees to invite their own connections. After accepting an event invite, you’ll have access to a list of all other LinkedIn members who will also be attending and have the option to participate in discussions in the event feed.
You’ll be able to create your own event from the Community panel (located to the left of the News Feed on the mobile app).
Why It Matters
It’s a bit of a surprise that LinkedIn has waited this long to launch its events feature. The absence of a simple, easy way to plan and organize an event through LinkedIn has long been a substantial hurtle for proponents of the platform. While it’s easy to view and message your connections through LinkedIn, if you wanted to create an events page, you need to move to a different platform to actually fill in the details and invite guests. While Facebook’s event-planner is a popular alternative, it’s not always right for a more professional audience, and other platforms may not be as popular with potential attendees.
LinkedIn Events offers the solution to that long-overlooked dilemma. Organizers will be able to filter connections by location, company, industry, and school, allowing them to curate a guest list tailored to the event type (something that they wouldn’t be able to accomplish as easily on another event-planning platform). Both organizers and attendees will have the option to share event pages to their feed, which could be a great way to attract 2nd tier connections that may not have otherwise gotten to know about your event.
Attendees will also be able to view the list of guests, giving everyone the opportunity to network and get to know one another prior to meeting up in person.
LinkedIn events will likely become the go-to platform for planning events catered to a professional audience, such as:
- Product Launches
- Networking Events
- Professional Conferences
- Alumni Meetups
While not yet available to everyone, LinkedIn will be gradually rolling out the ability to organize an event to all members in English-speaking countries over the next few days. Anyone can currently join an existing event if they receive an invitation from the organizer or an attendee or from an event shared by a connection.