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Google expands “fact check” tag, How do users like Snapchat ads, LinkedIn to offer retargeting, email targeting and more…

Google expands “fact check” tag, How do users like Snapchat ads, LinkedIn to offer retargeting, email targeting and more from our Local News Round-up Google expands “fact check” tag to search results and news articles worldwide (searchenginejournal.com) The tag signifies that a piece of content includes information which has been fact checked by news publishers […]

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National retailers: Stop ignoring local SEO!, 25% of Marketing budgets spent on location-based Marketing and more…

National retailers: Stop ignoring local SEO!, 25% of Marketing budgets spent on location-based Marketing and more from our Local News Round-up National retailers: Stop ignoring local SEO! (searchengineland.com) National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be […]

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Snapchat is Not Just About the Millennials Anymore, Twitter Will Offer Viewership Stats for Moments Makers and more…

Snapchat is Not Just About the Millennials Anymore, Twitter Will Offer Viewership Stats for Moments Makers and more from our Local News Round-up Facebook Will Let Publishers Show More Ads in Instant Articles (marketingland.com) Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods. READ MORE […]

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Mobile Boom Stalls, With Double-Digit Declines in App Installs, Using ‘Near Me’ to Your Advantage and more…

Mobile Boom Stalls, With Double-Digit Declines in App Installs, Using ‘Near Me’ to Your Advantage and more from our Local News Round-up Mobile Boom Stalls, With Double-Digit Declines in App Installs (mediapost.com) In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both […]

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Google My Business Guidelines Disallow Virtual Offices, Optimizing Images for Mobile and more…

Google My Business Guidelines Disallow Virtual Offices, Optimizing Images for Mobile and more from our Local News Round-up Updated Google My Business Guidelines Disallow Virtual Offices as Service-Area Businesses (searchengineland.com) Recently updated Google guidelines clarifies how virtual offices are handled for Google My Business listings READ MORE Optimizing Images for Mobile: Right Format, Right Size, […]

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Local SEO Tracking, Another Google Update and more…

Local SEO Tracking, Another Google Update and more from our Local News Round-up Local SEO Tracking – How to Measure Campaign Success (lsainsider.com) When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO […]

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9 Weird But Data-Backed SEO Predictions For 2017

9 Weird But Data-Backed SEO Predictions For 2017, Winter Is Coming For Marketing Technology and more from our Local Search News Round-up. 9 Weird But Data-Backed SEO Predictions For 2017 (searchenginejournal.com) It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick […]

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7 Trends That Will Change Social Media In 2017

7 Trends That Will Change Social Media In 2017, Google Image Search Testing YouTube Videos and more from our Local Search News Round-up. Survey: Social and Mobile are Top Drivers of New Small Business Digital Spending (marketingland.com) Nearly 60 percent said they were going to invest more in marketing on social networks in the coming […]

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Survival Guide 2017

Survival Guide 2017, Facebook to Get Mid-Roll Video Ads, Why You Should Be Using Data To Fuel Your Content and more from our Local Search News Round-up. Survival Guide 2017:  Ad Tech Turns Digital Duopoloy Into Three-Way Brawl (adage.com) Amazon, Facebook and Google this year are set to square off in an unprecedented battle for […]

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Top 10 Local Search Insights of 2016

Top 10 Local Search Insights of 2016, Spam wrecking Google Analytics Data and more from our Local Search News Round-up. Top 10 Local Search Insights of 2016? (searchengineland.com) TColumnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for […]

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Why Local Matters, Even For National Advertisers

Why local matters, even for National Advertisers; How Speed Affects Your Site’s Performance and more from our Local Search News Round-up. Why Local Matters, Even For National Advertisers (searchenginewatch.com) There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features… READ MORE How Speed Affects […]

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Groupon is buying LivingSocial

Groupon Is buying LivingSocial, Twitter To Effectively Shut Down Vine and more from our Local Search News Round-up. Groupon Is buying LivingSocial, Plans To Downsize Business To 15 Markets From 27 (techcrunch.com) Some significant consolidation is going down in the world of daily deals — going down being the operative phrase here. Groupon announced it […]

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Verizon Says Yahoo hack Could Reopen $4.8 Billion Deal Talks

Verizon Says Yahoo hack Could Reopen $4.8 Billion Deal Talks and more from our Local Search News Round-up. Verizon Says Yahoo hack Could Reopen $4.8 Billion Deal Talks (nytimes.com) Verizon Communications may seek to renegotiate its $4.8 billion purchase of Yahoo’s operating business, dealing another blow to the struggling internet company. READ MORE Facebook Tweaks […]

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Google My Business Testing Advanced Verification Process For Spammy Map Categories

Google My Business Testing Advanced Verification Process For Spammy Map Categories and more from our Local Search News Round-up. Google My Business Testing Advanced Verification Process For Spammy Map Categories (searchengineland.com) Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business. READ MORE […]

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Facebook Overestimated Key Video Metric For Two Years

Facebook Overestimated Key Video Metric For Two Years and more from our Local Search News Round-up. Facebook Overestimated Key Video Metric For Two Years (wsj.com) Social network miscalculated the average time users spent watching videos on its platform READ MORE How Emotional Connection Increases Customer Satisfaction (searchengineland.com) Wondering what’s up with local search rankings lately? […]

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Alert: Beware Of Scams Used To “Sell” Marketing Products To SMB’s

Alert: Beware Of Scams Used To “Sell” Marketing Products To SMB’s and more from our Local Search News Round-up. Alert: Beware Of Scams Used To “Sell” Marketing Products To SMB’s (lsainsider.com) The marketplace for advertising and marketing is uber-competitive and crowded.  While strong competition is healthy, drives innovation and keeps prices low, there are those […]

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Home Depot

Home Depot wanted to create a “fun” way to train store associates about the benefits of the Home Depot credit card. The video we created became an internal cult-classic by using real employees to explain the process in a way that was as unexpected as it was funny.

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