New Quora “Spaces” Offer Opportunity to Connect with Target Audiences
If you’ve logged in to Quora any time in the last few months, you may have seen a new tab pop up at the top of your screen. Known as “Spaces,” this new community-oriented feature gives users a place to get together and talk about shared interests.
According to Quora, current Spaces have three primary uses:
- To give users a place to cultivate and discuss the best answers about a certain topic (e.g. the SaaS Daily Space)
- To organize an individual writer’s answers that focus on a particular topic (e.g. Salon’s Culture and Politics Space)
- To create a place for users to discuss a common interest (e.g. the Science Lounge Space)
At the moment, the ability to create a Space is limited to a handful of writers and publishing partners. Eventually, any user will be able to create a new Space for other interested users to discover and join, similar to Facebook’s Groups.
However, if you have an awesome idea for a topic that’s not currently represented on the list, you can use this form to suggest a new Space.
You can discover new Spaces and access any saved ones by clicking the Spaces tab at the top of the screen. Note that this feature is not yet available to all users, so it’s possible that you may not see this tab when you log in, but be patient! With the new capabilities offered by Spaces, it’ll be worth the wait.
What’s the Point?
If you’re using Quora as part of your content strategy to promote your brand, this new feature presents an awesome opportunity to reach new audiences.
For example, if you’re in the SaaS industry, you could try heading over to the SaaS Daily Space to interact with others in your field and make some new connections. You’ll also find a ton of content to help keep you up-to-date with changes in your industry and inspire you to create your own content.
You may be asking, “What’s the difference between Spaces and Topics? How is the SaaS Daily Space different from the SaaS topic?”
It’s a fair question, and it’s likely one that will evolve over time as the Quora team develops a larger toolkit for Space creators. In a Quora answer to a similar question, Quora Product Designer Abhinav Sharma expained that Spaces are “a place for people with shared goals, interests, values and clear norms to share content, and the norms are defined by those people. Meanwhile, a topic is a concept defined through wider consensus.”
I’m admit, it’s a little vague, but it does make sense.
Think of a single Topic as one big circle. Within that circle could be multiple smaller circles. Those would be the Spaces that pertain to that one topic. These smaller communities could have more narrowly defined goals, expectations, and conventions. These unique characteristics of each Space are defined by the tight-knit community rather than by the userbase at large.
Spaces will also eventually take the place of blogs on Quora. Blogs have been largely ignored by the Quora audience, so it makes sense to phase them out and replace them with something fresh. It also opens up the opportunity for individual users to create Spaces that act like personal blogs where they share content and interact with followers.
As with any new feature, it pays to be an early adopter. While others are waiting for Spaces to take off, you’ll be busy establishing yourself as a key player within your chosen communities. You may also have the opportunity to shape the future of Quora Spaces. Because the future for Quora Spaces is still somewhat uncertain, developers are relying on community feedback to guide their plans. If you dislike or you want to tweak something about Quora Spaces, you have the opportunity to affect that change. You can’t really say the same for a huge social platform like Facebook or Instagram.
While we don’t yet know what direction Quora Spaces will take, it’s exciting to know that its users will help to draw the map.