Q&A: How Do Marketing Agencies Ensure That People Will Become Lifelong Clients?
My clients are all like friends to me. I connect with each one on social media, I comment on their posts, DM them when I want to get in touch, and am just generally involved and interested in their lives. I don’t just pop in whenever I have something to sell.
That, I think, is the key to ensuring that people become long-term clients/customers. When you care about them as people, it shows. Not only do you stay top-of-mind for whenever that client may need a product or service, you also demonstrate to them that you care about their well-being. It isn’t just about making a buck. It’s about showing them that I have their best interests at heart.
That’s how you create lifelong customers—by providing a product or service that genuinely improves their lives, not just one that fattens your wallet.