Q&A: How Do You Determine if Content is Good or Bad?
I try to ask myself one question before creating any piece of content: Does it provide value?
If not, it gets scrapped.
It’s a simple question that many content creators fail to ask themselves before hitting “Submit.”
If you’re just writing for the sake of selling a product or getting followers (or whatever else that only benefits yourself), you’re bound to create bad content. That’s because you’re starting from the wrong mindset.
Good pieces of content, on the other hand, are made with the intention to benefit your audience, first and foremost, and there are a few ways to do just that:
3 Ways to Provide Value Through Content
1. Tell Stories
People connect with stories, not products, so don’t be afraid to get personal.
You could try taking your audience on a behind-the-scenes adventure or sharing your business journey. Be authentic about your ups and downs, and bring your readers along for the ride.
On that note, remember not to be a robot! Try to adopt a more conversational tone and let your personality shine through. I’ve seen too many good pieces ruined because the writer was more worried about writing with perfect grammar than about writing with personality.
2. Ruffle a Few Feathers
Try to spark some discussion by sharing an opinion and asking your audience to chime in. The best outcome you could have after publishing a piece is seeing people comment and engage with what you’ve written. Sure, it feels nice to see the comments that say, “Wow, totally agree. You’re wonderful. Don’t stop being you!” But that’s not interesting. It’s not going to prompt other commenters to jump into the conversation.
Obviously, I’m not telling you to purposefully offend anyone, but it doesn’t hurt to inject a little controversy into your content.
3. Provide Answers to Real Questions
Your followers have questions? You have answers!
Keep a list of questions that pop up on Quora, on your blog, on social media, even ones that arise in face-to-face conversations. These are a gold mine for future pieces of content because you know that your answers will actually provide value to real people.
Who Are You Writing For?
While these suggestions may help you to create valuable content, there’s really only one question you need to ask yourself:
Are you writing to benefit others or just to benefit yourself?