Q&A: How Often Should a CEO Post to Twitter?
What is the job of a CEO? Sure, they determine the strategy and set the budget and form partnerships, but beyond those practical day-to-day duties, the CEO most also be a model of what the company stands for. The CEO determines the culture of a workplace.
It’s the CEO’s job to be the public face of the company, and that means engaging with and leading discussions online. It’s their job to live the ideals and values that are promoted by the company and share that philosophy with their fans and customers. That’s why it’s my opinion that a CEO should be posting to Twitter at least once a day (if not a few times a day) and also encouraging everyone they work with to do the same.
Now, I know that it can feel like just one more thing to add to your already overstuffed plate. Trust me, I get it. But managing your social media presence doesn’t need to be time-consuming. You don’t need to come up with a content schedule, plan out Tweets months in advance, etc. (although some people do, and more power to them). However, with Twitter, all you really need to do is share what you’re thinking.
What are you excited about today? What is it really like to live a day in the life of a CEO? What happened today that made you stop and think?
And, remember, it doesn’t have to be all about work. No one works 24/7, not even a CEO, so feel free to post a little about what’s happening in your personal life. My own Twitter from the past couple of weeks is a mix of information, motivation, and World Cup excitement. It’s just whatever’s on my mind, and that’s all it needs to be as long as I’m consistent.
If, however, you find yourself forgetting to post or putting it off, it doesn’t hurt to schedule some things in advance through a social media automation tool like Natter, which can help you set it and forget it.
Whatever you decide to do, making an effort to expand your presence on social media is always a good idea. Building those connections, spreading your message, and getting people excited about your brand is crucial to the role of CEO.