Q&A: If You Could Change Anything About the Marketing Industry, What Would You Choose?
I want to see “digital marketing gurus”—the ones whose only real education is from taking a few online courses—get called out for what they are: scam artists.
I’ve noticed that it’s becoming harder for businesses to identify who the real experts are. After all, the one who talks the loudest and commands the most attention isn’t always that one who has the right answer. Once you get past all the bluster, you realize that those so-called experts can’t actually answer any of your questions. The truth is that they just took a quick online course and paid to learn some superficial talking points. Once the conversation goes off script, you’ll just hear crickets.
Let’s make something absolutely clear: These people are predators. They’re not just incompetent. They are actively trying to scam people and businesses into giving them something for nothing.
If I could change one thing about the marketing industry, it would be for these people to get a real job providing value to society instead of trying to take advantage of others.