Q&A: Inspire Me. What’s an Example of Great Advertising?

I love an ad that takes advantage of its medium. Take these double page spreads from Adidas Forever Sport for example. Open and close the pages, and the athletes appear to do crunches, lift weights, and stretch. Sure, print ads aren’t currently in vogue, but that doesn’t necessarily mean that the ads need to be stale. 

These ads are a great example of an idea that many advertisers fail to grasp: You need to tailor your ads to your platform. Whether it’s a traditional or digital medium, you need to know how to tailor an ad specifically for the platform’s audience and its format. 

Q&A: Inspire Me. What’s an Example of Great Advertising? #MichaelsWilder #ask #askmeanything #askmikespeer Click To Tweet

It’s extremely common, for example, for a business to post the same image with the same text to all its social media platforms: Facebook, Twitter, Instagram. They’ll share a YouTube video to their Facebook page instead of creating a new Facebook post with the video embedded. It’s lazy. 

Part of what makes a great ad is how well it fits with the platform on which it’s published. So get creative! Play with your format! One great ad on one platform is better than one mediocre one posted everywhere. 

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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