Q&A: What is an Entrepreneur’s Worst Nightmare?
I get up every morning to the same routine. I get a phone call from a client or a coworker, and it’s the same problem I’ve heard a million times before. I’m just going through the motions—productivity with no passion. It’s like I’m stuck in some Groundhog Day loop of professional drudgery.
Wake me up because THAT would be my worst nightmare.
I’ve been in that situation before—feeling like I’ve achieved everything I could with my current business ventures and still wanting more. It sucks. Motivation starts to wane, and I can feel myself losing interest.
In my early 20s, I started to feel that sense of boredom creeping in. I had worked for some time as a nightclub promoter, and I made a name for myself with old-school promotion and guerrilla marketing tactics. It was thrilling, for a bit, but it started to become repetitive. I wanted to see just how far I could take this type of work.
What would challenge me the most? How can I use my talents to succeed where others failed? I decided to take on the biggest challenge I could find.
I started work on a startup and focused on user acquisition for a notoriously hard-to-access group: medical doctors. Anyone who’s worked in the industry (shout-out to the pharma reps) knows how hard it is to get a doctor to give you the time of day if you’re not on their patient list.
It took me fewer than 12 months to increase the user base from 100 to 10,000 medical professionals to sign up for the platform and upload their private credentials.
With that one year, I felt like I had found the direction that could sustain my interest and my career well into the next decade of my life, and it wouldn’t have happened if I hadn’t challenged myself.
Many people fear challenge. They fear hard work. Wanting to make as much money as possible with as little effort as possible is the new American Dream. Some many people have excuses for everything and think they’re owed something for just existing.
All the real entrepreneurs have the exact opposite mindset. If someone else says, “No it’s impossible,” that’s when a real entrepreneur steps in.
So, give me your toughest challenges. Give me the problems that no other agency would take. I want to prove that it can be done. I want to take on the heaviest burdens and come out the other side stronger than ever before. The more I work, the more passionate I become.
The other day, I went to sleep at 6:20 a.m. and set my alarm for 7:47 a.m. to wake up in time for an 8 o’clock conference call. THAT is what I live for. I’d take a 1 hour and 27-minute night’s sleep over the waking nightmare that is an unchallenged life any day.
I fully admit that it’s weird, but I love it. I love pushing my limits, and I just wouldn’t be happy otherwise.
That’s when you know you’re an entrepreneur—when you’re not comfortable with just sitting on your butt, and success doesn’t satisfy.