Q&A: What is One Misconception About Digital Marketing That You Want to Clear Up?
Have you ever heard someone refer to themselves or someone else as a “Digital Marketer”?
It’s not an uncommon job title, especially for small companies that employ one or two generalists to handle all of their digital channels.
However, I consider the title to be pretty misleading. Digital marketing isn’t just one thing. Most people who work in digital marketing specialize in just one small component of this huge, wide-ranging field. More often, you find people who refer to themselves as SEO Managers, Content Marketing Specialists, or Marketing Automation Coordinators. (For a laugh, ask a Content Writer about UX Design, or vise versa, and watch them flounder.)
There are a ton of different components that feed into digital marketing, and it would be extremely difficult and time-consuming to become an expert in each one them. (If someone says that they are, treat them with extreme skepticism.)
That’s why, in the cases of large companies or agencies, we employ many different people from different professional backgrounds. We have people who thrive on creative projects. Other people have a knack for tech. Some are on the cutting edge of every technology and trend. Others have been in the game since email marketing was brand new.
It’s a field where many different personalities and talents can thrive, and there’s so much more to it than you may think when you hear the term “Digital Marketing.”