Q&A: What’s a Fun Fact You Know About Advertising?

Q&A: What's a Fun Fact You Know About Advertising? #MichaelsWilder #ask #askmeanything #askmikespeer Click To Tweet

Mars, the candy company not the planet, wanted nothing to do with E.T. (the Extra-Terrestrial). 

They refused to allow the movie producers to use M&Ms in the film (reportedly because they thought the titular creature was “too ugly” to represent their product). As a result, the movie makers were forced to swap the candy-coated chocolates for Reese’s pieces in the scene where E.T.’s human friend, Elliot, lures him from his bedroom. 

Hershey, the makers of Reese’s Pieces, inked a deal with E.T.’s producers, promising to promote E.T. with $1 million in advertising in exchange for the permission to use E.T.’s image in their own ads. 

Prior to the movie’s release, Reese’s Pieces weren’t wildly popular, but within the first two weeks of the film’s debut, the sale of Reese’s Pieces skyrocketed. Although reports on the exact increase vary, even the most conservative estimate shows a 65% jump. 

A candy that was at one time at risk of being discontinued is now one of the most popular candies, especially around Halloween. The bigwigs at Mars were probably kicking themselves for years for letting this opportunity go to their competitors. 

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

follow me
×
Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

follow me
Latest Posts