The #1 Thing that Will Determine Your Success on Quora

Starting out on Quora is deceptively simple. You just sign up and start answering questions, right?

Well, not quite.

With so many questions on Quora, it’s hard to know just where to start. Sure, you could just throw it all at the wall and see what sticks, but you’ll probably end up wasting your time. So, if you want to maximize your results, you’ll need to be strategic in your approach, and the first thing you’ll want to do is narrow your niche.



Securing Your Niche

Each question on Quora is tagged with one or more topics tags that let readers know what each question is about. It also makes it easier to search for topics within your niche.

There are hundreds of thousands of topics on Quora, so there are certainly a lot of choices for you to focus on. However, you’ll want to make sure you aren’t stretching yourself too thin. Your goal is to become recognizable within your niche, so, if you’re jumping from the topic of Business to Relationships to Movies to Health, it’s going to be hard to develop a following and harder still to really establish yourself as an expert in all those fields.

It pays to pick a few related topics to work with and stick to them. Spend time answering questions, commenting on and upvoting other answers, and expanding your following within your niche. For easy navigation to your most relevant topics, you can “bookmark” certain topics you follow, and questions that are tagged with those topics will appear on the left side of your “Home” feed.

I, for example, mostly write for questions revolving around the topics of Entrepreneurship, Life Advice, Business, Marketing, and Career Advice. These topics often overlap, so many of the questions I answer are tagged with two or more of my most popular topics. By sticking to a handful of related topics, I was able to quickly rise through the ranks and secure 5 Top Writer spots.

So, before you start writing, stake out your niche. Find out who the top writers are, and figure out what makes them so popular. Learn from what they do well, and try it for yourself.


Choosing Your Questions

Even if your full-time job was to respond to questions on Quora, there are so many more than you could ever hope to answer. That’s why you need to be picky about which questions you take on.

Even if your full-time job was to respond to questions on Quora, there are so many more than you could ever hope to answer. That’s why you need to be picky about which questions you take on. #MichaelsWilder Click To Tweet

You’ll notice that, when you navigate to the answer tab, there’s a huge variation in the dates on which questions were posted. The first question on the list may have been posted two hours ago, but the next one could have been posted 3 years ago. Quora currently has no system to filter questions, so you’re stuck with manually going through the list and picking out the most promising questions.

So, how do you know which questions to answer?

Look for questions that are recent and have a good number of followers or views (which you can find on the right side of the question page under “Question Stats”).

Your ideal number of followers or views will vary depending on the topic you’ve chosen to write about. Questions in some topics are far more popular than in others, so you’ll have to judge for yourself what a “good number” of views or followers means for you.

Recent questions are good to answer because you have a better chance of rising to the top if you answer early and the question becomes popular.

However, if you see an older question with a high number of followers, and you think you can write an exceptionally good answer that’s different from what others have already posted, go for it. Every time a new answer is provided, followers of that question will get a notification, and it may appear in their feeds. That means that even if a thread is older, it can still be reinvigorated by providing new answers.

If you aren’t satisfied with a question’s stats, you can look to the sidebar for similar questions that may be better positioned to bring you success.


Now, that was a lot of technical information that may not start to make total sense until you dive in and try it for yourself. In the meantime, just remember this one key takeaway: Be purposeful in your choice of which questions to answer. Yes, writing engaging, thoughtful answers is important, but choosing the right questions for your niche is the #1 thing that will determine your success on Quora.

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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