Twitter Testing Your Patience? Here are 7 Tips for Managing Twitter Using TweetDeck

With new trending tweets coming in faster than you can read them, you need a strategy cleaning up your feed and zeroing in on what matters to you. #MichaelsWilder #socialmediamarketing Click To Tweet

Mentions, and replies, and likes—Oh my!

Let’s face it, keeping up with the latest news on Twitter can be overwhelming. With new trending tweets coming in faster than you can read them, you need a strategy cleaning up your feed and zeroing in on what matters to you.

That’s where TweetDeck comes in.

TweetDeck is a customizable tool that allows you to manage multiple accounts and keep track of your saved lists, searches, hashtags, and everything else you need to know to be a Twitter superstar. It’s owned by Twitter, and it’s available for free through your desktop browser.

Optimize your TweetDeck with these 7 steps, and soon you’ll be a lean-mean-tweeting-machine:

1. Keep It All Organized with Carefully Curated Columns

TweetDeck is organized in a series of side-by-side columns that can be personalized and filtered depending on the content you want to see.

While you can see all of the content you normally would just by logging into Twitter, you’ll also be able to keep track of the hashtags, mentions, lists, etc. that are important to you. Normally, this kind of information gathering would involve multiple Twitter searches and open browser tabs, but TweetDeck keeps it all saved and organized in one place. Here’s a quick rundown of what you can track using TweetDeck:

  • Home: Shows the Twitter stream for a particular account.
  • User: Keeps a record of all tweets from your account(s).
  • Notifications: Gives you a general overview of what’s new since you last logged on. It displays all replies, retweets, favorites, mentions, and new followers for your Twitter account.
  • Search: Allows you to track any keyword or hashtag you want. (For example, we might keep a close eye on #digitalmarketing so that we can jump into the conversation as new content pops up.)
  • List: Allows you to create or add a curated list of Twitter accounts so you can organize and compartmentalize your stream.
  • Collection: Allows you to create or add a curated collection of Tweets that you want to save for future reference.
  • Trending: Updates with information about topics that are trending worldwide.
  • Likes: Keeps track of all your “liked” tweets.
  • Messages: Lets you keep up with your direct messages.
  • Mentions: Displays all tweets in which your account is tagged (using the @ symbol).
  • Followers: Gives you a complete list of your account’s followers.
  • Scheduled: Shows the tweets that you have scheduled to be posted at a future time.
  • Activity: Allows you to see what’s going on with the people and brands you follow.

We’ll get to the “all accounts” columns momentarily, but if you’re only using TweetDeck to manage one account, this will be all you need to know.

You can reorder your columns by dragging and dropping them into place. That way, you’ll always see the content that matters most.

2. Add Multiple Accounts, and Keep All Your Twitter Activity in One Place

TweetDeck sidebar

One of the biggest benefits of using TweetDeck is the ability to manage multiple accounts, switching seamlessly from one to the other and tracking activity from all your accounts in one place.

Add a new account the “Accounts” icon on the side menu. From here, you’ll be able to add an unlimited number of accounts to your TweetDeck. Once you have all your accounts connected, you’ll be able to tweet from any of your accounts directly from the TweetDeck. You can even publish a tweet to multiple accounts at once. Also, when you follow other users, you’ll have the option follow them from multiple accounts at the same time.

Just make sure to set a “Default” account. This will be the account from which unspecified Tweets will be published.

You’ll notice that you can also add columns that let you track all messages and mentions from all of your accounts in one. This is an easy way to track important activity and make sure you never miss a beat between all your accounts.

3. Bring in Your Team

We all need a little help from our friends sometimes. Luckily, Tweetdeck makes it easy to give your team members access to your dashboard.

The best part is that there’s no need to hand out your private login info. Just go back into your account, and select “Manage Team.” From there, you’ll be able to add people to your team by typing in their name or username.

You’ll be asked to assign a role to the users who you add to TweetDeck. They can be either admins or contributors. Neither admins nor contributors can access or change your private credentials, and they cannot access your Twitter account(s) outside of TweetDeck. Both admins and contributors can tweet, create lists, add and remove followers, and schedule tweets from TweetDeck. However, only admins can view, add, or remove team members.

Employees working together on computer

It can be tough to stay on top of your social postings on your own, so don’t hesitate to bring others in to collaborate. Assign an intern to write some #mondaymotivation, or ask your content writer to use TweetDeck to schedule some content promotion posts in advance.

As they say, “Teamwork makes the dream work.”

4. Filter Out the Noise

You can use TweetDeck to mute certain hashtags or users if you need a break from hearing about the #SuperBowl or @Karen1983’s latest beef with her neighbors.

While it may occasionally be necessary to block another user, it’s rare that you’ll need to use the nuclear option. More often, simply muting the user (i.e. removing their tweets from your timeline) will have the same effect without letting them know you’re tired of seeing their tweets pop up in your feed.

Simply click the down arrow on a Tweet from the user you want to mute. The, decide if you want to mute the text content, user, or source. Alternatively, you can also block the user from this menu.

Keeping your feed tight and well-curated will allow you to stay focused on the content that matters.

5. Set It, And Forget It

Tweet pop-up

Twitter is a great outlet for quickly reacting to trending news or sharing some off-the-cuff commentary. That doesn’t, however, mean that you shouldn’t stick to a content schedule to keep your postings consistent.

TweetDeck gives you the ability to create, revise, and schedule drafts of your tweet in advance of when its posted. When you create a new tweet, you’ll choose which account to send it from, add some graphics, and choose when it should be posted. Then, create a column for your scheduled tweets to keep track of what content you have coming up next. From there, you or one of your team members can modify the scheduled tweet if you want to change something before it’s posted.

And that’s all there is to it. No more logging on to your Twitter several times a day to keep your audience engaged.

6. Keep an Eye on the Competition

TweetDeck not only allows you to stay on top of your own tweets, it also lets you see what your competition is up to on Twitter.

Create a “Mentions” column, and plug in your competitor’s Twitter handle. Now, you’ll be able to track Twitter users’ perceptions of that brand, their interactions with it, and how the brand responds to those conversations. All of that can give you valuable insights into what you can do to enhance your own brand’s reputation—both on and off of Twitter.

Businesswoman working in office with laptop computer and documents

7. Stay on Top of the Conversations that Matter

Here’s one last tip to help you make the most of what TweetDeck has to offer, and it’s a good one. TweetDeck’s advanced search and filter functions are highly advanced and extremely useful for tracking conversations in your niche.

The Twitter-verse is fueled by a constant stream of up-to-the-minute reactions and responses. Staying on top of what’s trending by quickly and efficiently joining relevant conversations is key to your success on Twitter. No one’s going to pay attention if you’re always responding to yesterday’s news.

That’s where TweetDeck makes a huge difference in how you manage your Twitter presence.

The filter settings on the top right side of each column allow you to narrow down your feed and only see what matters to you. I’m not exaggerating when I say that these filters will be your best friend when it comes to managing your account, especially when you’re dealing with a huge volume of content. Twitter allows you to sort each column by content, location, user, and/or engagement.

  • Content: Filters tweets by type of tweet (e.g. retweets, tweets containing a particular word or phrase, or tweets containing images).
  • Location: Shows all tweets that are geotagged in specific locations.
  • User: Filters tweets by author or mentioned user.
  • Engagement: Filters out tweets that do not meet a minimum number of retweets, likes, or replies.

Filters allow you to really zero in on conversations in your niche so you can invest your time on Twitter wisely. Say that you’re looking for tweets about your industry, but you want to narrow it down to tweets from your local area. Just create a Search column with a relevant hashtag, and set a location filter. Or, maybe you’re looking to trim down your Home feed to see only the most important stuff. Put on an engagement filter, and you’ll only see the best of what’s on offer.


Still feeling overwhelmed? Don’t worry. Michaels Wilder is here to help manage and monitor your social presence. We recognize that social media isn’t just about racking up likes. It’s about getting people excited about your brand and transforming them from a casual follower into a lifelong customer. How do we do it? Give us a call, and we’ll show you how we take a Wilder approach to digital marketing.  

Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Chief Marketing Officer Michaels WIlder

Opinions are my own and not the views of my employer.

Chief Marketing Officer at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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