Use Twitter Chat to Grow Your Audience

You’re posting to Twitter once, maybe even multiple times per day, and you have nothing to show for it. You’ve tried retweeting. You’ve experimented with hashtags. Still, your follower count is modest at best, and nothing seems to get your audience engaged. What gives?

Does this sound familiar?

It can be tricky for a small business to grow its audience on Twitter. After all, with a relatively unknown brand, you can’t rely on external word of mouth to drive Twitter mentions. You need to be the one to drum up attention and create buzz.

That’s where Twitter Chats can come to your rescue.

What is Twitter Chat?

Like a traditional networking event, Twitter Chats are great places to connect with others and grow your following. (Unlike a traditional networking event, you don’t even have to leave your house!) #MichaelsWilder Click To Tweet

Twitter Chats are conversations that are planned for a certain date and time. They revolve around a specific topic, and participants use a designated hashtag in their tweets. A host or moderator asks questions (usually labeled with Q1, Q2, etc.) to prompt discussion.

Like a traditional networking event, Twitter Chats are great places to meet and connect with active Twitter users who are interested in topics related to your business. (Unlike a traditional networking event, you don’t even have to leave your house!) That’s why participating in a Twitter Chat is one of the best strategies for growing your Twitter following and increasing your engagement rate.

How Do I Make the Most of Twitter Chat?

Here are a few tips for hashtagging, replying, following, and everything else you need to know to network like a Twitter pro:

  1. Give your followers a heads-up a few hours to a day before the start of the chat. Not only is it polite to let your followers know that you might soon be clogging up their feed with a bunch of new tweets, but it’s also a great opportunity to extend the invitation and get more people involved.
  2. Always use the designated hashtag when participating in a chat. Otherwise, participants won’t see your contributions.
  3. For a targeted conversation with a few people, try directly replying to a comment. Don’t forget to use Twitter handles when responding to a specific comment or question from another user. It helps eliminate confusion.
  4. Don’t treat the chat like a sales pitch. Instead, focus on adding value to the conversation by contributing relevant insights to the discussion. Sure, in the short-term this might not seem very effective in your larger marketing strategy, but the connections you make today translate to bigger profits in the long-term.
  5. Add chat participants to your following list to keep in touch after the chat has ended. Then make sure to stay engaged with them by retweeting, commenting, or direct messaging them.

Twitter bird on notecard

Twitter has its quirks, and new users can easily get lost figuring out the difference between a hashtag and a mention. With that being said, Twitter is a pretty casual platform, so don’t worry too much about making a mistake or breaking some unspoken rule of Twitter Chats.

The most important thing is just to have fun. The beauty of Twitter lies in the ability to have impromptu, off-the-cuff discussions, so don’t overthink it. Just focus on making connections and sharing your experience. After all, that’s what Twitter’s all about.

Mike Speer Administrator
Director of Digital Experience, Michaels WIlder

Head of Digital Experience at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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Mike Speer Administrator
Director of Digital Experience, Michaels WIlder

Head of Digital Experience at Michaels Wilder and an entrepreneur since before the average person knew what that even meant, Mike has helped countless businesses build effective sales and marketing strategies. His philosophy is, “If you’re not thinking 10 years ahead, you’re already behind.” Mike’s content has appeared in Forbes Magazine, Inc. and Apple News. He has also been featured numerous times as a “Top 10 Writer” worldwide on the Q&A content site, Quora.

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