What is Quora, and Why Should I Care?
It’s a fair question.
Quora isn’t a very well-known platform, but, if you’re interested in generating leads, building your online brand, and generally connecting your business to millions of interested consumers online, it’s certainly worth getting to know better.
Quora isn’t a very well-known platform, but if you’re interested building your online brand and connecting your business to millions of interested consumers online, it’s certainly worth getting to know better. #MichaelsWilder Click To Tweet
Ever since its founding in 2011, Quora has been gaining in popularity and is currently amongst the 100 most visited websites in the world according to Alexa. You know Yahoo answers? What about Reddit? Well, Quora’s like the grown-up, professional older sibling to these more well-known social discussion sites.
Quora is basically a place where anyone can ask and answer questions—including, to name a few, former president Barack Obama, actress Jennifer Lawrence, and Wikipedia founder Jimmy Wales. However, despite its large number of celebrity users and steady rise in popularity, Quora is still a relatively a relative unknown in the marketing industry.
Although Quora is a dark horse in the content marketing race, here are 3 reasons why expert marketers are betting on it to win big:
1. Quora = Quality
On Quora, users are required to use their real names, and they can add credentials like their place of work or educational history. This is really what makes Quora stand out. Without the veil of anonymity, users tend to be more cordial and professional in their interactions on the site. Quora’s where you go if you want smart answers penned by actual experts.
2. It’s Easy to Get the Right Content in Front of the Right People at the Right Time
Say that someone goes onto Quora to ask a question like, “How can I improve local SEO for my small business?” One of our guys can hop on and give some quick tips and refer users to our website for more information. And there you have it: easy lead generation.
Because questions on Quora are divided into “Topics” that users can choose to follow, that answer may also appear on the feeds of anyone following topics like “Business” or “SEO.” And, because answers remain on the site indefinitely, that answer may continue to pull in new leads for as long as people are searching for it.
3. There’s a Place for Everyone
There are more than 400,000 topics on Quora, and more are being added every day.
Some of the most popular topics include “Technology,” “Health,” “Food,” “Business,” and “Design.” Maybe you’re a personal trainer or interior designer or an app developer. Whoever you are and whatever field you’re in, there’s a niche you can dominate.
The Power of Quora
In recent years, we’ve been hearing a lot about the power of content–And for good reason.
High-quality content is lead generation rocket fuel. It’s what takes your marketing strategy to another level. Adding value to the lives of your potential consumers by writing articles or producing videos allows you to establish your authority as a leader in your field, while also building your brand recognition and reputation.
A lot has been written about the power of blogs, YouTube, Instagram, and nearly every other social platform for growing your business. However, until now, Quora has been mostly overlooked in mainstream marketing.
Let’s change that.
I’ve used Quora for my own personal brand, and I’ve seen amazing results. In just my first three months of using Quora, some pretty exciting things started to happen:
- I was featured in Quora Twitter, Forbes, and Apple News for one answer I wrote on the topic of career automation.
- Altogether, my answers garnered over 630k views, nearly 13k upvotes, and nearly 300 shares from other Quora users.
- I achieved “virality” (which I define on Quora as reaching over 1,000 upvotes) on multiple answers.
- I was featured in countless Quora Digest email newsletters that reached up to 1,000,000 Quora users.
- My profile reached the Top 10 “Most Viewed Writers” in 5 categories (Business, Entrepreneurship, Marketing, Digital Marketing, & Web Marketing).
Not bad for just three months.
What Can Quora Do for You?
Quora’s a multi-use marketing machine. It’s your social media Swiss army knife.
Whether your goal is to promote your brand, bring in new leads, make new connections, or generate new content—Quora can help. Here are just a few benefits of making Quora a key part of your social media strategy:
1. Brand Recognition
Once you start answering a good number of questions in your niche, your name will become recognizable to users. Making your brand stick in the mind of Quora users means that they’re more likely to consider buying from you in the future.
2. Market Research
Quora is a great tool to test and research your content. Browsing through frequently asked questions in your niche can give you inspiration for new content ideas, and by posting regularly on Quora, you can test your answers to see which ones resonate and would make for good expanded articles. Don’t forget to keep an eye on the competition and see what others in your industry are up to through their answers. It might provide some insight into how you can improve.
Take advantage of Quora’s social atmosphere by commenting, following, and upvoting people in your industry. You can also link to your other social media pages at the end of your answers and encourage people to reach out.
You never know. It may lead to a business connection down the line.
4. Establishing Your Authority
In general, one of the main reasons that businesses put out content is to show that they know their stuff. Quora can be a great tool to expand that strategy and get more eyes on your content.
By sticking to your niche, you may even become a “Top Writer” in your field, giving you a special distinction above the competition.
5. Genuine Curiosity
Let’s not forget the real reason that most people use Quora in the first place—to find answers to their burning questions.Sometimes, Google just doesn’t cut it, and that’s where Quora comes in. The more you engage with the community at large and use Quora as more than just a promotional tool, the more you come across as a real, authentic person.