Why Facebook Still Matters in Marketing Your Business
Facebook is the most popular and recognizable social network in the world. It’s unusual to find a person who doesn’t have a Facebook page. (Seriously, what’s their deal? Are they a ghost? Are they in witness protection?)
Despite the cries of, “Delete Facebook!” that rang out in the first half of 2018, people just can’t seem to quit the addicting social platform.
And that’s good news for marketers.
With over 1 billion logins per day, Facebook remains the most far-reaching and influential social network in the world, and Facebook provides an array of tools for businesses that want to reach that huge audience of potential customers. Here’s a quick rundown of the features that matter most to small businesses on Facebook:
1. Ads and Promoted Posts
According to Facebook, “Everyone is a marketer with the right toolkit,” and it’s true that the social network has some great marketing tools for every skill level. It also helps that Facebook has access to data from its millions of users to allow businesses to deliver targeted advertising to a customized audience.
2. Search Ranking
Social signals (such as likes and shares) impact your search engine ranking. The fact that Facebook is that largest social network around means that you need to be on the platform to reap the SEO benefits. Having a Facebook presence gives you a better chance at improving your overall social engagement and ranking better in search results.
3. Business Page Capabilities
If you don’t have a Facebook page for your business, you’re missing out. Big time. Business pages are where Facebook users go to research and interact with brands. You can bet that your competitors have business pages, so if a potential customer can’t find you on Facebook, they’re likely to move on.
It should be clear to every business owner why having a presence on Facebook is pretty essential in our modern social-media-entangled world. Even if you don’t take advantage of some of Facebook’s more sophisticated features, you can still benefit immensely from just maintaining a Facebook Business page.