Why Your Business Needs a LinkedIn Page
If you think the only reason to have a LinkedIn account is to appease hiring managers during a job search, it’s time to think again. LinkedIn is also the place where 500 million professionals log in to see and share content related to their industry.
If you’re not using LinkedIn as part of your marketing strategy, now is the time to start!
Here are 5 ways your business can benefit from using LinkedIn:
1. Engage with existing customers
On your personal LinkedIn page, there’s a section for people to leave endorsements and recommendations. Take advantage of this opportunity for positive word of mouth by asking satisfied customers to vouch for your skills. When someone writes a recommendation, it will be published on your LinkedIn profile and shown to their professional network. This brings us to point #2…
2. Acquire new customers
LinkedIn is the top-rated social network for lead generation. In general, social media doesn’t generate as many leads for B2B companies as it does for their B2C counterparts. LinkedIn, however, is different. LinkedIn, unlike Facebook or Instagram, connects you primarily with industry decision-makers. In fact, 4 out of 5 of its members drive business decisions.
3. Crowdsource information from other experts in your industry
Tap into the collective wisdom of over 500 million professionals. If you have a question about a new product, want to stay informed about developments in your industry, or need a recommendation for a new employee/contractor, LinkedIn can help! Check out LinkedIn groups to connect with like-minded professionals and get advice from people who know their stuff.
4. Establish thought leadership
94% of B2B marketers use LinkedIn to distribute content. Content is key to showcasing your expertise and establishing your authority in your field. LinkedIn offers a variety of tools for publishing content, including SlideShare (where users can upload presentations to share with other users) and an integrated publishing tool.
5. Keep an eye on the competition
Social media, in general, is made for snooping, and LinkedIn is no exception. Monitor new developments at competing companies to help you make informed business decisions for yourself.
You have nothing to lose and everything to gain by creating a profile on LinkedIn.